The Importance of Getting Perspective & Setting a Solid Foundation

I met with a client last night who is actually more of a friend that I just want to help out. But I learned something I think is important from this meeting. This post explains a new take I have on getting your client’s perspective in order to prevent wasted time on good concepts that no matter how good they are, won’t work. I wasted a concept I had put a decent chunk of time into, all because I did not get the real information out of him from the start.
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