Zachary Zorbas - Graphic designer, logo & brand identity specialist

Adventure, a key ingredient to good design

Photo I took from the Art Institute skywalk

My trip to chicago was like one incredibly long, realistic dream. Everything was perfect. The warm, bright sun kissing my skin. The hustle and bustle of a beautifully crafted city. The vibe of a significantly large amount of beautiful people. The warmth of meeting new, interesting friends. The feeling of incredible satisfaction having an adventure provides. Having a natural urge to just smile almost every minute of the day and absorb everything around me, aware of all my senses.

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Chocolate Box

Picture of my design using the font chocolate box

Playing around with a new font I found called Chocolate Box.

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The problem with creativity & design

Image of Zachary and friends being creative

So i’m in my final design class called ‘Resume & Portfolio’ right now for school. We just got this new assignment where we have to define creativity in our own words. Cool right? I know! Personally I feel like we should have gotten this assignment early on in the program just because it helps you understand creativity better which is one of the basic, essential ingredients to being a good designer. Here is my definition of creativity:

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Watching other people work, working in a new environment, and choosing a new job

Image of 50 Below staff and logo

Recently I got a new part-time gig at this place called 50 Below. They are a growing company located in Duluth that helps other businesses put their products and services online. Basically they provide thousands of websites for people.

At first I was hesitant to work there because they use various templates for all their websites. I wanted to work somewhere where I could learn how to be more ‘creative’. I figured it would be good to just go in for the interview, ask some questions, and get a feel for the place.

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Why even bother with a designer? Just do it yourself

Image for this blog post

You don’t really need a designer. I mean a logo? Comon really? That is pretty easy to do. Just a couple simple lines and shapes here and there, throw in a nice font like Helvetica. You could really just do it in Microsoft Word or even MS Paint.

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